Here at Gotcha Cha Cha we like to do our research. This book that I picked up at the thrift store, “The Practical Handbook of Carpentry” has piqued my interest because these books are usually so bland, grainy black and white pictures, low quality production. But this book is bold with neon colors. I looked up the author, R. J. Decristoforo and he has many how-to building/wood working books listed on Amazon. But it is not the text that fascinates me it is the books layout and design. So I looked up the publisher, Fawcett Publications and there I found an interesting story and some clues. Thank god for Wikipedia. Fawcett Publications was started by “Captain Billy” Fawcett in 1919 in Minnesota. It all started with Captain Billy’s “Whiz Bang”, a bawdy cartoon and joke magazine. To make a long story short, Fawcett Publications specialty was comics, they invented Captain Marvel, and How-to books. This clearly explains how punchy this how-to book looks. It combines elements of a how-to book, with the design influence of cartoons. I love it!